Influencing policy change is rarely straightforward. Whether you work in civil society, government, or development programmes, achieving meaningful change requires more than strong ideas—it requires strategic engagement with stakeholders, clear messaging, and a deep understanding of the policy environment. Many organisations struggle to move from service delivery or project implementation into effective advocacy and policy influencing.

This course provides practical tools and frameworks to design and implement effective advocacy strategies. Participants will learn how to analyse the policy context, map stakeholders and power dynamics, develop a Theory of Change, and craft targeted messages for different audiences. Using real-life cases from participants’ own work, the course introduces key approaches such as the Policy Influencing (PI)Cycle, CLASP principles, stakeholder engagement strategies, and advocacy action planning.

By combining strategic thinking with hands-on exercises, participants will leave with a concrete advocacy action plan tailored to their own context. The course emphasises collaboration, adaptive learning, and influencing behaviour and decision-makingprocesses—equipping participants to engage more effectively with policymakers, partners, and networks to achieve sustainable change.