The client
HortiFresh project West-Africa, funded by the Netherlands Enterprising Agency, RVO Netherlands
The challenge
Vegetable and fruit is a rapidly growing sector in West Africa, fueled by a middle class that wants healthy, high quality food. The sector in Ghana and Ivory Coast shows a strong growth potential and opportunity for private investments. In addition to agronomical issues, the sector needs to enable SMEs to grow and expand their markets so they can increase revenue, and more job opportunities in existing SMEs.
The solution
MDF designed and facilitated group workshops for SMEs in horticulture. We followed up by individual coaching of each company. We assisted over 30 women-led companies over a three-year period to expand their markets.
