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Design Successful Advocacy & Policy Influencing

Advocacy & Policy Influencing (API) and lobbying are part of virtually every change intervention in society. More than ever, it's vital to become effective and sustainable in your policy intervention because policies affect the lives of all citizens. When you choose this course, you'll be designing your own API plan. It includes three weeks of interactive online sessions and one week of face-to-face sessions in Ede - the Netherlands. Your focus is on design of a strategic and successful API intervention, analysing your case in its API context, making strategic choices, and developing your own API plan. You will converse with other participants and facilitators regarding their experiences and policy contexts in the classroom, during breaks and in the evenings.

  • Understand how to create a systematic strategy for lobbying and advocacy actions  
  • Analyse stakeholders and policy contexts  
  • Understand how you can influence policy development or implementation processes  
  • Gain insight into building strong coalitions, and select your political targets  
  • Use practical tools and methods to plan, prepare and implement advocacy initiatives  
  • Develop the API plan for your own case in its policy context  

All Courses

Budget code


Course Date

Sep 08, 2022 - Sep 30, 2022

Course Fee


Register open

September 5, 2022

Custom Date


Online date

Sep 08, 2022 - Sep 25, 2022

On location date

Sep 26, 2022 - Sep 30, 2022

September 26, 2022


Registration open until

Training location

Blended in
The Netherlands

Online date

online date

On location date

On location date


Design Successful Advocacy & Policy Influencing

Course Fee


Your profile

You are a professional engaged in or responsible for lobbying and advocacy programmes, representing an NGO or other civil organisation, a government entity or a social enterprise. You are in search of the key knowledge, methods, tools and skills to perform strategically in policy influencing.

Blended course

Are you starting to influence policies? Learn from a wide range of experts how to improve your lobbying efforts. Are you dealing with policy obstacles? Integrate your policy obstacles in your Theory of Change of your project or programme, and receive follow-up coaching on your practical lobbying. Do you find it hard to get your lobbying messages across and convince your audience to change their behaviour? Learn professional lobbying skills for interest mapping, framing, win-win negotiations and delivering your advocacy message. Do you want to master all areas of effective Advocacy & Policy Influencing? Receive personal feedback on your API strategy, plans, and implementation through MDF coaching.

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Ask the trainer

Ger Roebeling
Senior Trainer - Consultant
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Linda Janmaat
Senior Trainer - Consultant
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Zoë Lawson
Trainer - Consultant
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For general information

The Netherlands